I've heard people say, "I'm not a salesman, I don't sell anything." Surprise! We are all selling all the time. Whether it be an idea, belief, or ourselves. Whatever you are selling, here are a few tips: The most powerful anchor one has is their name. When I meet a person, I take the initiative and say hello, I'm Barbara and you are ...? I then repeat their name. We like that. You can also notice how they say hello and match their behavior or as Dr. David Dobson says, "acknowledge their behavior." You will notice with a little practice how easily you connect with others. This is Other than conscious communication. Their OTC or unconscious mind says, "ah, a friend." It is just easy to calibrate their yes and no. Just pay attention and use your sensory acuity. Be genuine.
Sincerity works.