Marketing and Mind Control

An interesting article in Newsweek discusses the ways in which emotions can be used to influence people.

Psychologists have demonstrated this in the laboratory, time and time again. It's known as the Ultimatum Game, and its counterintuitive findings are part of a broad new understanding of how the human brain and mind work. As it turns out, we are not very reasonable creatures much of the time, nor are we very aware. Indeed, we are under constant sway of our emotions and intuitions, and most of the time we are not even aware of just how quirky and emotional our everyday decisions are.

Link