Bandler, LaValle, Persuasion Engineering

Combining Design Human Engineering™, Richard Bandler's latest discoveries in the field of human development, the success patterns he has been teaching for years in Neuro-Linguistic Programming™ and John La Valle's applications in the business arena, Persuasion Engineering provides new insights into the selling process. Richard's genius and indepth understanding of how the brain works and how we use our communicatating processes to generate behaviors unconsciously stand out on their own and speak for themselves. John's success in business is solidly based on his unique ability to present seemingly complex issues simply.

Hardcover, 208 pages.